To us, there’s nothing more important than our clients.

That’s why we challenge ourselves to improve what we do for them every day.
We do what we do because we know that an impactful idea can transform business.

We are imp; a full service, Hispanic marketing communications firm.

Adore Me

Merlin

One Drop

AMPM

We are creative problem solvers who believe in the power of innovation and collaboration.
That’s why we partner with our clients to help them understand the complexities
of a quickly evolving multicultural America,
in the context of traditional and emerging media.

Brand Strategy + Planning

We immerse ourselves in our clients’ business to identify their strengths and weaknesses, industry trends, and competitive landscape. That’s how we uncover untapped opportunities and inform powerful marketing strategies to connect brands with consumers.

Creative Development

Impactful ideas can transform businesses. That’s why our ideation process starts with solid consumer insights that fuel the way we solve complex marketing problems in the simplest possible way and results in thought-provoking concepts that modify behavior.

Media Planning + Buying

By using market research, data analytics and field experience, we remove the guesswork from media planning and deliver customized, cross-channel media portfolios that maximize KPI delivery, in a fully transparent media procurement environment.

Digital

Our online strategies are crafted as key components of an integrated marketing plan and are based on objective data and consumer insights to maximize engagement. We are experts in all aspects of digital marketing and consistently deliver positive and measurable results.

Production

Through decades of hands-on experience, we have forged meaningful relationships with the best talent in the industry. We leverage these relationships to deliver the highest quality production, across all mediums, working with budgets big and small.

Event Marketing

We create custom experiential marketing plans to connect brands with consumers directly. We recognize the value of face-to-face consumer interaction and engagement and proudly provide a turn-key solution, from event evaluation to post-event analysis.

Rubén Hernández

Partner / CEO / Client Relations

A senior executive in the multicultural marketing industry with over two decades of integrated marketing experience with an emphasis on consumer engagement. A strategic leader, with expertise in developing Total Market strategies that incorporate traditional and new media including TV, digital, radio, direct mail and out-of-home. Born and raised in Southern California, Rubén is a Member of AHAA and Electronic Retailing Association’s US Hispanic Council.

Eduardo Cortés

Partner / Creative Director / Copywriter

An award-winning multicultural creative director with over two decades of national and international experience. With out-of-the-box thinking, Eduardo has consistently moved the needle for brands like Mercedes Benz, McDonald’s, Bank of America, KFC, Mitsubishi Motors of America, Johnson and Johnson, and Lufthansa, among others. Born and raised in Mexico City, Eduardo has worked for some of the biggest ad agencies in the world.

Andrés Gómez

Partner / Creative Director / Art Director

Multicultural Art Director and Designer extraordinaire with two decades of experience. Andre has created award-winning work for companies like Bank of America, KFC, Yamaha Electronics, Toshiba, AM/PM, Goodwill, Hilton Garden Inn, and First5LA. Born in Cuba, Andre moved to the US when he was ten years old. His background and upbringing give him a unique creative perspective on his audience.